Serum Before or After Toner, In What Order Should You Apply?

Published Date:
Serum Before Or After Toner


Have you ever thought about how to use serums and toners correctly? The Order is Serum Before or After Toner. We’re here to explain the correct order, why the order is important and how it affects the skin. Serums and toners are really popular in skincare trends nowadays. This will not only help your customers with their skincare routine but also help to enhance or create your own skincare product line.

Key Takeaway

When deciding whether to apply Serum Before or After Toner, remember the “thin to thick” rule. Start with toner to cleanse and prepare the skin, then follow with the serum to target specific concerns. This order ensures optimal absorption and effectiveness of both products in your skincare routine.

This table shows the summary of  the key aspects of Toners and Serums

Key AspectsTonerSerum
ConsistencyThin and wateryThicker than toner
PurposeCleanses and prepares skinTargets specific skin concerns
ApplicationApply first to clean and prepare the skinApply after toner to allow for better absorption

What is Serum?

woman applying serum

Serums are powerful treatments filled with lots of active ingredients. They’re made with a high concentration of skincare ingredients that work hard to tackle specific skin problems. 

For example, if you’re targeting customers with wrinkles or fine lines, there are serums designed to help smooth them out. If you are targeting customers with dark spots or uneven skin tone, there are serums that can help brighten and even out the complexion. Serums are also great for hydrating the skin and fighting acne. They’re like targeted treatments that deliver powerful results.

What is Toner?

Toner laying on the table

Toners are like special liquids that are used after cleaning the face. They have different types, like ones that add moisture, balance the skin, or help remove dead skin cells. 

Incorporating toner into the skincare routine generates some benefits to the skin like, there might be some leftover dirt, makeup, or cleanser. So, toners help to clean up any remaining dirt on the skin and ensure the skin is completely clean. 

Plus, skin has a natural pH level, which is like its own balance. Some cleansers can change this balance, making the skin too acidic or too alkaline. Toners help to restore the skin’s pH balance, keeping it happy and healthy.

Toners also prepare the skin to absorb other products better, like serums, moisturizers, and treatments. By applying toner, they are prepping the skin for subsequent skincare steps.

Key Differences

essence vs toner vs serum

Toner vs. Essence vs. Serum

Toners: Toners have a watery consistency and are a great choice for oily skin. They work like your skin’s own helpers, oil control, shrinking pores, and stopping breakouts. Your skin feels refreshed like it just drank a cool glass of water on a hot day.

Essences: Essences are slightly thicker and often contain additional hydrating or nourishing ingredients. Essences help to provide an extra layer of hydration to the skin and can also help to improve the skin’s overall texture and tone. They act as a bridge between toner and serum, ensuring that your skin is fully prepped to absorb the active ingredients in your serum.

Serums: Serums are heavier and have a thicker consistency than toners or essences and contain the highest concentration of active ingredients. Whether you’re dealing with customers that have signs of ageing, dryness, or hyperpigmentation, there’s a serum out there customized to your needs. Serums are formulated to target specific skincare concerns.

Serum Before Or After Toner

Serum Before or After Toner

General Rule: Thin to Thick

To start, a simple rule is thin to thick. This means applying skincare products in the order of their consistency, from the thinnest to the thickest. Why? Because it helps the products absorb the skin better for giving the best results to the customers 

Toner First

First up, start with toner. Toners are acting as preparing the skin for the skincare routine. They’re usually thin and watery, and their job is to clean the skin and get it ready for the next steps. So, it makes sense to use toner first to make sure the skin is clean, clear and prepared. 

Plus, some toners have special ingredients, like acids which help exfoliate the skin. These are great for getting rid of dead skin cells and giving a fresh glow. If you are offering your customers an exfoliating toner, it might be best to use it before the serum. But be careful, especially if you have customers with sensitive skin, as it could cause irritation.

Serum Second

Now, onto serum. Serums play a very important role in your skincare line. Serums are made with powerful ingredients that target specific skin concerns, like wrinkles or dark spots. Because serums have a thicker consistency than toners, they work best when applied after toner. That way, the toner preps the skin to absorb all the goodness from the serum.

Benefits of Applying Serum After Toner

Enhanced Absorption

By applying toner first, any surface dirt from cleansers is removed, allowing the serum to absorb deeper into the skin for maximum effectiveness. This means that when you apply your serum afterwards, its best skincare ingredients can absorb deeper into the skin, delivering maximum benefits.

Preserved Potency

Serums often contain active ingredients like Vitamin C. Applying toner first can create a slightly acidic environment that some serums prefer, helping to preserve their potency and efficacy.

The Importance of Product Instructions

It’s essential to remember that not all skincare products are created equal. Each formula may have its unique requirements for application. That’s why it’s important to read and follow the specific instructions provided by the skincare manufacturers. They may offer valuable insights into the best way to use the product for optimal results.

Building a Winning Routine: Product Recommendations

Sample Skincare Routine

Sample Skincare Routine at Home

Cleanser: Start by cleansing the face with a gentle cleanser to remove any dirt, oil, and impurities from the skin.

Toner: If desired, apply a toner using a cotton pad to further cleanse and balance the skin’s pH levels.

Essence: Next, apply an essence to hydrate and prep the skin for better absorption of subsequent products.

Serum: Apply a serum with targeted ingredients to address specific skincare concerns such as wrinkles, hyperpigmentation, or hydration.

Moisturiser: Follow up with a moisturiser to seal in moisture and keep the skin hydrated throughout the day or night.

Sunscreen: Finish off the routine by applying sunscreen with SPF to protect your skin from harmful UV rays.

Partnering with Us for Skincare Success

Happy woman applying serum

Achieving Skincare Success, the order of applying serums and toners can make a big difference in your customers’ skincare routines. As a professional skin care private label manufacturer, we’re here to guide you through the best practices to ensure optimal results for your business and your customers.

Custom Formulation Expertise

Our team is equipped with the expertise needed to develop top-quality toners, essences, and serums that work together. We understand the importance of creating products that match each other effectively, providing your customers with a nice skincare experience.

skin care private label products
Get Started With Us Now!
Request your desired skincare / Cosmeceuticals products in just a few minutes and we will help you in the best possible way.
Get Free Quote Now!

Customization Options

We offer customizable formulations to address specific skincare concerns and target audiences. Whether your customers are dealing with wrinkles, dryness, or anti-acne, we can customise our products to meet their unique needs. This customization ensures that your skincare line stands out in the market and delivers results that your customers will love.

Educational Resources

We believe in empowering you with the knowledge you need to guide your customers towards optimal skincare routines. That’s why we provide educational resources to support you every step of the way. From understanding the benefits of different ingredients and layering skincare products, we’re here to help you succeed.
Explore our product line and take your skincare business to the next level. Together, we can create skincare solutions that deliver real results and make a difference in the lives of your customers.

we are here to help you
Expand Your Range & Reach
Get in touch with us to add premium, custom-branded skincare products to your line.

Looking to fill your skincare product needs ? Get in touch with us today!

Feel free to contact us and let's bringing your skincare vision to reality right away!

Ready To Get Started?