Skincare trends are taking the industry by storm right now. New ingredients that are both sustainable and multi-purpose have risen above the other staples and many are for it.
Skincare is one of the biggest industries taking over the world right now with revenues going over 100 billion US dollars. By 2022, its market share bumped up to 41% in the beauty product category. That’s a lot.
As skincare brands continue researching new and better ingredients, they are able to find these new (or underrated) ingredients that provide so many benefits to skin all in one package.
If there’s one thing that’s noticeable in today’s trends, it’s the emergence of more sustainable, natural, and organic ingredients. A lot of the new ingredients making their way into the market are plants, fungi, and even animals (well, not exactly).
On top of that, a lot of anti-aging and nutrient-rich ingredients are dominating the industry.
Check out the latest skincare trends that are driving the market right now.
Top 15 Emerging Skincare Trends
Bio-Retinol: Anti-aging and Soothing
Anyone who has dabbled in skincare recently would have heard about bio-retinol or at least retinol in general. While it started with retinol, many people found it too abrasive for their skin. Thus, bio-retinol started trending due to its gentler nature.
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It also gained a lot of popularity on social media like TikTok and Instagram. Many dermatologists took to social media to talk about bio-retinol and a lot hopped on and realized how effective it worked. It’s also at its peak search volume on Google.
The reason it’s so popular now is because of its anti-aging properties. Retinol is derived from Vitamin A and it works great on mature skin and acne-prone skin.
How does it work for the skin? Well, it neutralizes free radicals on the skin and boosts the production of elastin and collagen. This gives the skin a plumping effect that makes someone look younger. It also helps clear the pores and makes them smaller to help prevent acne.
As a bonus, retinol also exfoliates the skin which will make it smoother and help enhance that youthful look.
But retinol also has its own downsides, it can be too strong on some skin types which often leads to irritation and sensitivity.
Fortunately, bio-retinol is a plant-based alternative that offers the same benefits without the downsides. It’s gentler on the skin while keeping the skin plump and smooth.
Some of the most commonly used ingredients in bio-retinol are azelaic acid and bakuchiol. Azelaic acid is extracted from grains and has the added benefit of evening out the skin tone and preventing acne. On the other hand, bakuchiol is specialized in getting rid of the fine lines without causing skin problems.
Niacinamide, the INgredient
Although niacinamide has been around for years, it’s been starting to gain more traction recently. Similar to bio-retinol, niacinamide also boomed online through social media.
It has been used more than 3 times more in the past few years and even more so recently. The search volume for niacinamide is at its peak at the moment. By far, this is the ingredient you’ll find most popular in the market.
Niacinamide is a form of Vitamin B3 that provides a host of benefits:
- It helps build keratin which keeps the skin firm and healthy.
- It forms a ceramide lipid barrier which helps the skin retain moisture and stay hydrated longer.
- It reduces redness and irritations while reducing the skin’s pore size which not only helps prevent acne but also evens out the skin tone.
- It regulates oil but not too much; just enough to help keep the skin’s moisture while keeping the skin at the appropriate level of sebum production.
- It rebuilds healthy skin cells which helps prevent sun damage. On the way, it also helps reduce hyperpigmentation on top of boosting collagen production. The rebuilding of cells also helps keep the skin youthful and glowing; it minimizes fine lines and wrinkles for mature skin.
Seeing this list, you’ll understand why it’s so popular now.
Algae: Acne Repellant and Hydrating
The algae world is vast and comprised of so many different types of algae. There are some like brown, red, and green algae that many skincare companies are starting to incorporate into their products.
But why algae? Their natural adaptability and strong defense mechanisms against harsh environments are surprisingly effective in protecting the skin as well. It balances uneven skin tone, brightens the skin, clears the pores, and has antimicrobial properties.
Not only does it make the skin healthier, but it even helps prevent acne. On top of that, it has antioxidants that reduce the rate of the body’s destruction of collagen. This preserves the skin’s collagen and slows down aging.
According to statistics, the algae skincare market is seeing a significant increase in use because of how many benefits they provide while being sustainable. As it is currently being innovated, it grew a lot in 2023 and is projected to grow significantly more in the coming year.
The Snails Are In
Speaking of living things, snail mucin products has also started making appearances in the market. If you find snails disgusting, it’s time to rethink that because snail mucus was found to do wonders for the skin. It’s usually listed on products as “snail secretion filtrate” (SSF).
Studies show that snail mucin, the substance in the trail that snails leave when moving, stimulates collagen production and increases hydration in the skin.
Although this was discovered way back, it was only recently that it started making its way to the bigger skincare market.
Snail mucin contains glycoproteins, hyaluronic acid, and glycolic acid which each play its own part in keeping the skin hydrated and rejuvenated.
As we all know, hyaluronic acid is one of the most common ingredients that help moisturize our skin, and glycolic acid boosts collagen production which in turn also soothes irritation. Glycoproteins, on the other hand, work outside by strengthening the skin’s barrier preventing external stress, and keeping the hydration in.
Unlike snails, snail mucin has been moving so fast up the skincare product ingredient list. It has seen an additional 174% increase in the past year in terms of search volume. It’s also projected to grow more than twice in the upcoming years.
Wake up, mushrooms just dropped into skincare. New studies show there are species of mushrooms that provide great benefits to the skin.
They prevent collagen breakdown like the snail mucin, reduce inflammation and irritation, as well as help reduce hyperpigmentation. The main components in mushrooms that improve skin health are phenolics, polyphenolics, terpenoids, selenium, polysaccharides, vitamins, and volatile organic compounds.
One such example is the tremella mushroom, a.k.a. snow mushroom, which has seen a significant increase of more than 500% in search volume. They contain ceramides, resveratrol, carotenoids, and vitamins that do all of the above. On top of that, tremella mushrooms also have phenolic veratric acid which reduces fine lines and wrinkles.
Another useful attribute that mushrooms have is their ability to retain moisture in any environment. As adaptogens, they also very easily recover from environmental stress like sun damage, pollution, and foreign toxins. This maintains skin health too.
Wake up the Skin with Caffeine
Who doesn’t love a cup of joe in the morning? It helps you wake up and start your day right. But did you know it does the same to skin?
Caffeine decreases inflammation, reduces fine lines, brightens the skin, and even improves blood circulation. You’ll find it’s especially effective for eyebags or dark under eyes.
This is why caffeine is often used in eye cream products.
Caffeine is emerging even more now because of the demand for natural and organic products in the skincare industry. It’s peaking in search volume now as more and more specialized products start becoming more popular.
The Copper Age of Peptides
Let’s steer away from the organisms for now and take a look at copper peptides. They’re naturally occurring amino acids that help produce collagen and elastin, the two components that smooth and firm the skin.
Since our skin naturally loses collagen and elastin as we age, copper peptides have taken the stage in replenishing our supply. They also even out the skin tone as they remove damaged tissues and add new ones.
As a bonus, peptides have antioxidant effects on the skin, reducing inflammation and preventing the skin from getting damaged further.
Since 2023, peptides have been seeing a steady increase in use and search volume. Skincare brands have started incorporating the ingredients into their serums and creams as a daily-use product.
An End to Hyperpigmentation
Hyperpigmentation is a normal side effect of everyday activities because of our sun exposure and acne breakouts. Previously, Vitamin C serums were the buzz of the town, it peaked in 2023 with many using it to deal with hyperpigmentation.
However, as time went by, it was revealed that Vitamin C was not the best solution because of how higher concentrations could irritate the skin and cause further problems. Moreover, most Vitamin C products were on the pricey side making it difficult to maintain.
Instead of Vitamin C, people are opting for niacinamide which offers the same benefits but gentler. It’s one of the trends taking over the industry right now. Another alternative is alpha arbutin, which specializes in brightening the skin and correcting dark spots.
Some other alternatives include kojic acid, azelaic acid, and thiamidol, all of which are great for clearing hyperpigmentation while staying gentle on the skin.
Growth factors, when formulated and balanced correctly can do a lot to help the skin including improving skin elasticity, wound healing, acne control, hyperpigmentation, and even scar reduction.
Although this is still an emerging technology, this just means it’s open to unique innovations and further research to support the formulations. The potential that these growth factors have to offer to the skincare industry is boundless at its state now.
Look Up your Scalp
Who would think to even bother about the scalp? Skincare can always go hand in hand with hair care. What most don’t realize is haircare also includes caring for the scalp.
Although, unlike our skin, it doesn’t require a lot of products, it could benefit from exfoliation to get rid of the buildup on the scalp. Chemical exfoliation specifically can wash away excess oil on the scalp and unclog the pores which in turn prevents acne breakouts on the scalp (yes, it happens).
Some products to consider for the scalp are those containing salicylic acid as part of pre-shampoo treatment. It helps cleanse the scalp on a more frequent use basis. After washing, adding a serum could also be beneficial, specifically those containing panthenol as it moisturizes and hydrates the scalp.
Doing these simple steps will leave the hair shinier and fuller.
This industry has so much untapped potential and it is starting to emerge as well. Some haircare brands are starting to incorporate these in their products.
Exosomes are stem cells taken from plants. They have great regeneration which helps enhance firmness and skin texture. Not only that, they also reduce the size of the pores and boost the skin’s luminosity making the skin smooth and glowy.
According to a study, exosome-related patents have been popping up recently. Since it’s also being used by other industries, multiple studies are looking into the effects of exosomes on a person. As a result, it has been getting more exposure.
They’re already in use by a lot of dermatologists in the clinic but they come pricey. However, they’re very effective in helping reduce irritation and inflammation as well.
As of now, it remains a potential in the skincare industry.
Ceramides for People of Color
As 2024 rolls in, the industry is also becoming more and more inclusive to everyone. As of yet, skincare tailored for people of color has been overlooked despite them being a large percentage of the population.
Skincare for people of color is not the same as their skin has a lot more melanin and tends to be drier and more sensitive. As such, some products may still prove to be too harsh for their skin.
Ceramides are here to save the day. These are the fatty acids in our skin and they protect the skin and keep it hydrated. Since people of color tend to have drier skin, ceramides are the perfect remedy for dry skin. It also enhances the skin’s barrier preventing external toxins or whatnot from wrecking our skin.
As we continue to advocate for inclusivity, ceramides are proving to be a staple in the skincare industry especially for people of color.
Skinimalism, Less is more
With all these new ingredients taking over the market, it’s also time to stop the routines with 20 extra steps. One of the problems that people encounter, especially those who are less experienced in skincare, is putting too much on the skin.
That is why skinimalism, a.k.a. Skincare minimalism, is starting to become a norm. Women have also started focusing more on improving their skincare so as to lessen their makeup. If you’ve heard of the “clean girl makeup look”, it’s one of the few looks that advocate for minimal makeup.
In an era like this, it’s becoming more important to simplify the skincare products. Providing the same benefits for fewer steps is the main goal of this practice and with the new ingredients and discoveries in line, it’s certainly possible.
Sustainability and Ethical Sourcing
As more and more eco-friendly options start appearing, there is a growing demand for these packaging and ingredients. As members of our society, it’s only normal to want what’s best for the world we live in. Now that awareness of the world’s state is rising, the concern for sustainable options is also proportionally keeping up.
As the natural ingredients start rolling in, algae, caffeine, mushrooms, and snails, the other alternatives start looking less appealing.
The key to sustainable skincare is about promoting personal well-being while maintaining environmental responsibility. It’s the balance between these two that the products must achieve in order to appeal to the greater market.
According to some studies, 45% of consumers prioritize sustainability over anything else when purchasing skincare products. And a further 24% of consumers want cruelty-free practices and natural ingredients.
This is also why natural preservatives are making their way into the market like Tea Tree Oil and Rosemary Extract. They’re safe, gentle, and sustainable which makes them the ideal preservative in a world where sustainability is the most important.
Men’s Skincare: Breaking Down Barriers and Embracing Self-Care
Men’s grooming has started to gain traction as well in recent months. According to statistics, the market is projected to reach up to $115 million by 2028. That’s almost $40 billion more than in 2022.
With men’s skincare not being in the spotlight as much, the market is definitely lacking something but it’s starting to get somewhere as more and more men are starting to embrace skincare.
A lot of male celebrities coming out with their skincare routines and practices are also encouraging more men to start trying their own skincare routine. This is evident in the market increase.
In addition, they have other specialized products that could be tapped into; specifically products they use for grooming which could be subject to more research to incorporate skincare into.
How to Navigate Skincare Trends
First of all, not all skincare trends are good. Although these trends are gaining traction now, it’s not to say that they’re the right ingredients for what you want to achieve for your brand.
Don’t Hop on the Bandwagon
Although hype trains mean a lot of people are buzzing about it, it could just as easily fall apart within a day.
Skincare trends should serve as a guiding pillar toward where to start researching ingredients for your own brand or choosing the products you want to sell. The key step in building your own brand is doing your own research to make sure your products are legitimate.
Although this could be a long process, researching individual ingredients and making sure that each one is backed up by scientific evidence and has a real purpose in your formula will increase your credibility more than hype ever could.
On top of that, it’s important to be transparent about your studies. It’s not enough to claim one thing without backing it up with the necessary research while saying “trust me”.
It’s also a great idea to partner with credible companies that manufacture quality skincare products. Rixin Cosmetics offers top-notch private skincare label solutions as well as contract manufacturing to help you research your own formulations and convert your vision into reality. With more than 25 years of experience, we can provide OEM and ODM services and we assure only the highest quality outputs.
Build Your Brand
One thing that the skincare industry is heading towards now is sustainable, natural, and organic ingredients. With a lot of issues coming up in the world, market trends are now leaning towards sustainability the most.
With those as your foundation, you can use these trends to figure out what ingredients are beneficial and what else you can expand your horizons to.
On top of that, providing or using sustainable packaging also helps build your brand’s desirability in the market.
A lot of people make the mistake of assuming a little research is enough to help them launch their skincare brand or whatnot. But more often than not, they get roasted for their choice of ingredients and even more so for their money-chasing endeavor.
With professionals available in most areas, it’s also important to seek expert opinions. Despite what you may think you know, their credibility is important in backing up your claims.
At Rixin Cosmetics, we value professionalism above all else and take pride in the quality of our products. We always ensure that our ingredients and packaging are all ethically sourced and of the highest quality, and we also do our own research about the ingredients to ensure that all the products are safe and effective.
Ideally, your research should be done in the presence of or by professionals as they can interpret data more accurately and will therefore know what is good and bad.
The current trends are also backed up by research but at this point, a lot of them are still emerging technologies which means there’s still not enough research in the market to solidify their permanent place in the industry.
Going for these trends could prove to be beneficial as long as you take the right steps and precautions.
There are a lot of skincare industry trends coming and going all the time but it’s still important to keep up to date so you don’t fall behind.
At the moment, the most trending skincare ingredients include:
- Snail Mucin
- Copper Peptide
The most common trend you’ll notice among these 7 is their anti-aging properties and hyperpigmentation treatment. It seems to be gaining the most popularity, more specifically in repairing the skin and protecting it from wear and tear.
On top of that, there are trending new skincare practices or avenues starting to take shape that you should also take note of:
- No more Vitamin C
- Growth Factors Innovation
- Scalp care
- Ceramides for Inclusivity (POC)
- Men’s Skincare
It’s important to take note of these trends not just to know what to study but also to predict what’s coming up. These practices are also eventually going to shape the new trends that will be coming.
New trends will inevitably replace the old, and as new ingredients are discovered or better formulas created, skincare products are bound to also change in terms of composition among other things.
The only real way to navigate around these trends is to establish your brand first, that is to truly solidify your credibility as a skincare brand. If people trust your formulations, you become free to expand your arsenal and experiment with different ingredients more.